Why You Should Think Twice Before Selling Your Independent MSK Practice

Are you considering selling your independent MSK practice? If so, you're not alone. The healthcare industry is constantly evolving. Regulatory changes, shifting patient expectations, and declining reimbursement rates are among the top reasons independent physicians are choosing to sell their private practices. However, before making such a monumental decision, it's crucial to consider the long-term implications including the advantages of maintaining autonomy and the strategies to thrive in an ever-changing industry.

What are the advantages of an independent practice?

Independence affords orthopedic physicians and MSK practices the freedom to prioritize patient care above all else. By retaining ownership, orthopedic surgeons can maintain control over clinical decisions, ensuring that patients receive personalized treatment tailored to their unique needs. This autonomy fosters a sense of trust and continuity, enhancing patient satisfaction and loyalty.

Furthermore, independent practices have the flexibility to adapt swiftly to industry changes without bureaucratic red tape. Whether implementing new technologies or adopting innovative treatment modalities, autonomy empowers orthopedic surgeons to stay at the forefront of advancements, providing patients with cutting-edge care.

What are some of the concerns facing independent physicians?

While the advantages of independent practice are significant, there are also some legitimate concerns that can lead doctors to consider selling their MSK practices. Here are some of the most common concerns and how you can address them:

Administrative Burden

Running a small business can be time-consuming, especially when it comes to administrative tasks like billing, coding, and insurance credentialing. However, there are a number of solutions available to help you lighten the load. You can utilize a CBO (central billing office) to handle these tasks, freeing you up to focus on what you do best: patient care.

Financial Risk

The financial success of your practice depends on your ability to attract and retain patients. However, there are steps you can take to mitigate this risk. By developing a strong marketing strategy, reputation management plan, building relationships with local referral sources, and providing exceptional patient care, you can position your practice for long-term financial stability.

Work-Life Balance

It's no secret that running an independent practice can be demanding. However, there are ways to achieve a healthy work-life balance. By delegating tasks effectively, building a strong team, streamlining your workflow, and setting clear boundaries, you can ensure that you have time for your personal life outside of the office.

Is there another option?

Yes! By partnering with a proven orthopaedic MSO (Management Service Organization), independent MSK practices can utilize state-of-the-art technology, management resources, and marketing strategies to deliver the scale, efficiencies, and services necessary to thrive in a competitive industry. An MSO can help your medical practice grow and become more competitive—all while you retain ownership and control over your practice. This enables you to focus on what you do best: providing high-quality patient care. Contact us to learn how MedVanta can help your practice.